5 Reasons Why Branded Workwear is Good for Business

Having branded workwear is a good move from a business perspective. The positives for having your staff wearing your brand are far-reaching and have an impact on most aspects of your business. Have a read of our 5 Reasons Why Branded Workwear is Good for Business.


1. Brand Identity

Your branding is an important way to create a connection with your customers. Branded workwear is doubly effective as a way to communicate aspects of your brand identity and as an advertising tool for your business. Studies have shown that uniformed staff often look after their appearance more, which reflects positively on your business and the professionalism of your staff. Your staff will not only look the part but they’ll act as brand ambassadors when out in public, furthering your business’s exposure through the use of branded workwear.

2. Consumer Trust and Client’s Perception

The way your brand is perceived by consumers and customers alike can be influenced by the use of strong branding. If your brand is more recognisable, the better the level of trust in prospective clients, which gives you better engagement when looking to generate sales. The more impressions or touch points customers have, the better their perception of your business, so being more recognisable is a big win! 

3. Profitability

Having your staff in branded workwear is important when getting your brand’s image out there and in sharing your business’ ideologies while generating sales at the same time. If your staff are well presented in branded workwear, it increases your brand’s perceived professionalism, which helps with customer retention and profit.

4. Your Business’ unity

Colleagues that dress alike forge a sense of unity and togetherness, which helps create an environment where teamwork is important. If you have a workplace that supports and fosters teamwork, the performance of your business will improve.

5. Safety

There are very real benefits in supplying the correct safety-rated garments in industries where the health of your workers is a concern. Functional garments still provide a branding opportunity too, so lots of positives.


As you have read there are lots of reasons why branded workwear is a great option for your business. Get in touch and one of our expert team members will help you create branded workwear you and your staff will be pleased to wear.


Blog posts

  1. Case Study: Bernie

    The Project: Bernie Collective is an emerging sustainable fashion brand based in Wanaka. Bernie's mission is to create garments entirely from natu...
  2. New Shop Who Dis?

    It's been a busy six weeks for Print Room - we have moved! If anyone has been to our old shop in Kaikorai Valley, you'll know the slight chaos tha...
  3. Fast 14 with Rosa Nevison

    1. What is your role at the Print Room? I kinda float around Print Room doing little bits and pieces. Recently I've been creating the Leavers Cata...