Embroidery is a pretty involved process. It's probably not as difficult as our head of embroidery would have you believe, but there are a number of steps behind the scenes that go into stitching out your artwork. Firstly, we have to convert your artwork file into a file type the embroidery machine recognises and follows, this process is called digitisation (see below). All the spools of thread are loaded manually onto and threaded through the machine. The spools are changed with almost every job. We colour match your artwork during the mocking up and proofing stage. Before starting production of your job, we run a sample of the embroidery file to make sure it runs without issue, we also double check the thread colours we've chosen match your artwork. If the embroidery samples well, we proceed with production. To get the same placement across your garments, we mark up where we want the artwork centre point to be on your garment and hoop up with this point in the centre of the embroidery hoop. From here, we're good to slide the embroidery hoops into the mounts on the machine and press the big, green button for go.

Digitising is the process of converting your artwork into a file type the embroidery machine runs on. The file, also known as a 'run program', is a coded list of instructions the machine follows to stitch out your artwork. We charge a one-off fee for the digitising service. The fee depends on the size and level of detail of your artwork, starting at $30 +GST for a small, basic design. If you run subsequent jobs using the same artwork, you won't have to pay this fee again. We price embroidery on the number of stitches in the design, so the larger or more detailed the file, the higher the per unit fee will be.

Get a quote for your embroidery job.

We offer over 400 thread colours to ensure we get the best match for your job. Madeira is a pioneering thread and textile producer from Freiburg, Germany, with sustainability at the forefront of their business ethos.

We often get asked by clients whether embroidery or screen print is right for their job. Both methods have their positives, but one will win out when all aspects of the job are considered. Custom embroidery can be applied to almost any garment and is really hard-wearing with the artwork being stitched into the garment itself. Embroidery often outlasts the life of the garment itself, which makes it perfect for workwear and outerwear. Screen printing gives us the ability to produce highly detailed artworks, as well as halftones and gradients. With embroidery, finely detailed artwork can be difficult to achieve and the smallest we can embroider text is 4mm in height, any smaller and it becomes hard to read.
Check out our top pick embroidered products here.

We do what we can to make sure we're working in a sustainable and eco-friendly way. At each step of the embroidery production process we've taken steps to be green. We use OEKO-TEX certified Rayon threads from Madeira for all jobs. The thread off-cuts we compost alongside the 100% recycled cotton tearaway fusing we use when embroidering headwear. Any sample stitch outs we run, we use faulty or damaged garments from screen print and embroidery production. The boxes we receive garments in from our suppliers are the same boxes we send out embroidery jobs to our clients. We're continually looking to improve on our eco practices and be as cyclical in our approach to our work as we can be. Read more here.