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NZ Custom embroidery Beanies



Embroidery was pretty new to us when we bought our machine in late 2016. We had a general understanding of the logistics, but not much knowledge when it came to changing a bobbin or how to hoop up a t-shirt. That didn't stop us diving into the deep end and taking on our first job. Four hours later, 11 bucket hats were embroidered when we came up for air.

We haven't looked back since.

We take an equal amount of pride in our embroidery service as we do our screen printing, and since it's inception, have used sustainable practices and looked to better our abilities whenever and wherever we can. We're happy with where we are now and feel worthy of all the badges of achievement we've embroidered for ourselves over the years.


Embroidery is a pretty involved process. It's probably not as difficult as our head of embroidery would have you believe, but there are a number of steps behind the scenes that go into stitching out your artwork. Firstly, we have to convert your artwork file into a file type the embroidery machine recognises and follows, this process is called digitisation (see below). All the spools of thread are loaded manually onto and threaded through the machine. The spools are changed with almost every job. We colour match your artwork during the mocking up and proofing stage. Before starting production of your job, we run a sample of the embroidery file to make sure it runs without issue, we also double check the thread colours we've chosen match your artwork. If the embroidery samples well, we proceed with production. To get the same placement across your garments, we mark up where we want the artwork centre point to be on your garment and hoop up with this point in the centre of the embroidery hoop. From here, we're good to slide the embroidery hoops into the mounts on the machine and press the big, green button for go.


Digitising is the process of converting your artwork into a file type the embroidery machine runs on. The file, also known as a 'run program', is a coded list of instructions the machine follows to stitch out your artwork. We charge a one-off fee for the digitising service. The fee depends on the size and level of detail of your artwork, starting at $30 +GST for a small, basic design. If you run subsequent jobs using the same artwork, you won't have to pay this fee again. We price embroidery on the number of stitches in the design, so the larger or more detailed the file, the higher the per unit fee will be.

Get a quote for your embroidery job.

Good For Custom cap embroidery


We offer over 400 thread colours to ensure we get the best match for your job. Madeira is a pioneering thread and textile producer from Freiburg, Germany, with sustainability at the forefront of their business ethos.


We offer over 400 thread colours to ensure we can best match your job. Madeira is a pioneering thread and textile producer from Freiburg, Germany, with sustainability at the forefront of their business ethos. To see a full list of thread colours, click here.


We often get asked by clients whether embroidery or screen print is right for their job. Both methods have their positives, but one will win out when all aspects of the job are considered. Custom embroidery can be applied to almost any garment and is really hard-wearing with the artwork being stitched into the garment itself. Embroidery often outlasts the life of the garment itself, which makes it perfect for workwear and outerwear. Screen printing gives us the ability to produce highly detailed artworks, as well as halftones and gradients. With embroidery, finely detailed artwork can be difficult to achieve and the smallest we can embroider text is 4mm in height, any smaller and it becomes hard to read.
Check out our top pick embroidered products here.


We do what we can to make sure we're working in a sustainable and eco-friendly way. At each step of the embroidery production process we've taken steps to be green. We use OEKO-TEX certified Rayon threads from Madeira for all jobs. The thread off-cuts we compost alongside the 100% recycled cotton tearaway fusing we use when embroidering headwear. Any sample stitch outs we run, we use faulty or damaged garments from screen print and embroidery production. The boxes we receive garments in from our suppliers are the same boxes we send out embroidery jobs to our clients. We're continually looking to improve on our eco practices and be as cyclical in our approach to our work as we can be. Read more here.


Reducing our carbon footprint and creating a sustainable workplace is something we strive for at The Print Room. Not only have we transformed our screen printing department to be super eco-friendly by changing the inks and clean up products we use, but we strive to reduce, reuse and recycle in other production areas, like in our embroidery department. Find our more here.

Embroidery Options




Custom streetwear embroidery nz