Gold Medal Printing - Pride in Print Awards 2023

2023 has proven to be another fruitful year for the Print Room! We claimed three gold medals at the Pride in Print Awards hosted in Auckland. This brings the total number of awards we've won at these awards to 19 golds over the past five years. It's a feat we're incredibly proud of. 

 

Established in 1993 to promote excellence in print in New Zealand, the Pride in Print Awards have been the pinnacle of recognition for the best-printed products in this country. They embody a culture of excellence aimed at meeting and exceeding the customer's needs and continuously pushing boundaries.

 

It's in the commercial marketplace where Pride in Print delivers its greatest reward. Expert judging panels analyse every entry across a range of industry sectors. The judging is based on technical excellence in all areas of the production process, typography and good design, considering the potential and the limits of processes and the materials and equipment used.

 

This year we wanted to highlight our winning entries:

 

Better Together Merch

Featuring artwork by Sam Baker of Vacation Studio.

This design was created to celebrate the 15th anniversary of the AS Colour Stencil hoodie. We screen-printed this design on Stencil Hoodies and Staple Tees. This six-colour, water-based print includes a pink puff ink screen to give the flower petals a subtle textural element.

Gold Award Winner at Print in Print 2023

Fix & Fogg Tote Bags

Celebrating the release of their peanut butter & jelly flavour, we printed these tote bags for Wellington-based nut butter creators Fix & Fogg.

This was a two-colour screen print; one colour was our standard water-based ink, and the second colour was a puff ink to add some tactility and elevate the print.

Gold Award Winner at Print in Print 2023.
Printed onto AS Colour Carrie Bag Cream Colour.
Art by Bostock Creative.

Acme Flatware T-shirt

We printed this t-shirt for the team at Acme CupCo to celebrate their Classic and Flatware range.

This screen print is a five-colour simulated spot process or "sim process" that uses traditional spot colours printed wet on wet and blending halftones to re-create the full-colour photographic image. We can reduce the screens needed to reproduce high-colour artwork using this simulated printing process. Sim process is similar to traditional four-colour process printing, but rather than using cyan, magenta, yellow and black (CMYK) inks to create a range of colours, a limited number of spot colours (usually 5-12 colours) are used to create a more accurate representation of the original image.

The sim process splits the original image into the most prominent colours in the artwork, creating a separate screen for each colour. Generally, we prefer to use sim process over the traditional four-colour process as it allows for better colour matching, greater control when printing and more vibrant and higher-quality prints.

This print was onto Earth Positive EP18 t-shirts. These tees are made from GOTS-certified organic cotton, Fairwear-certified, climate Neutral Certified and align with Acme's values. We also relabelled these garments with Acme brand neck labels to create a retail-ready product.