Small but Mighty: Made-to-order enamel products that pack a punch

Small but Mighty: Made-to-order enamel products that pack a punch

They might be tiny, but enamel pins and keyrings are heavy hitters.
Easy to customise, fun to design, and built to last—they’re the kind of merch that doesn’t end up in the lost merch pile.

We’ve worked with brands across Aotearoa to create enamel pieces that are clever, collectible, and genuinely useful—whether as a one-off giveaway, a retail item, or part of a larger merch range.

Why Go Enamel?

Enamel products are custom-made-to-order from scratch, which means you’re not stuck with boring stock shapes. You can go wild with colours, finishes, and forms.

Want a glow-in-the-dark pin in the shape of a beer can? Done. Matte black keyring with fine gold detailing? Easy. Even better, you can pair your product with custom backer cards or packaging to complete the look.

Real-Life Merch in the Wild

Here’s how a few clients have used enamel in smart and creative ways:

  • Sharesies created enamel pins of their iconic pineapple logo for their Mahi Tahi staff event and conference.
  • Parrotdog designed a series of limited-edition enamel pins shaped like their beer cans — a miniature lineup of fan favourites made for collectors.

 

  • Canyon Brewing went all in with a clever enamel set: a keyring shaped like a classic Canyon Brewing beer can (complete with a built-in bottle opener) and a pin styled like a vintage postcard from Queenstown. Perfect for their taproom, online store, and loyal locals.
  • Otago University customised keyrings as keepsakes for students and visitors - bold, functional, and instantly recognisable.
  • Columba College turned the school crest into a clean, polished keyring that students and alumni can carry every day.

Built to Last

Enamel pins and keyrings are crafted with quality materials and solid metal finishes, giving them a premium feel and lasting presence. They’re made to be worn, used, and enjoyed again and again.

They’re also timeless. With no expiry dates or seasonal trends to follow, enamel pieces hold their own — classic, considered, and built to last.

From Idea to Enamel

Got a fun idea? We’ll help turn it into something tangible and well-made. From choosing the right materials to fine-tuning the details, we’re here to make the process easy.

The minimum order is 100 units per design, and there’s plenty of flexibility from there. We’ll walk you through the options — soft or hard enamel, shiny or matte finishes, single or double-sided designs - and help bring your concept to life, right down to the smallest detail.

Ready to Make Your Own?

If you’re thinking about enamel merch — pins, keyrings, bottle openers, badges, or something custom-shaped — we’d love to hear from you. Get in touch for a quote, and we’ll chat through your ideas and help you create something small and mighty for your brand.

Contact us to get started →

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