How much does it cost to print a hoodie for your brand

Creating custom hoodies for your brand is a smart move. They're worn year-round, appeal to a wide range of people, and offer a great canvas for your logo or artwork. But when it comes to hoodie printing costs, there’s no one-size-fits-all answer. Pricing depends on a few key choices: your garment, decoration method, artwork, and quantity.

What affects the cost of custom hoodie printing?

Garment type

The hoodie you choose plays a big role in the total cost. Lightweight options are suitable for giveaways or one-off events. Heavier, premium hoodies feel better, last longer, and are ideal for retail or uniforms. If you're looking for high-quality hoodies to print on, stick with reliable brands like AS Colour, Stanley/Stella, Earth Positive or Colour Plane for consistent sizing and finish.

Decoration method and design complexity

There are three main ways to decorate custom hoodies, and each comes with its own pricing model.

Screen printing is great for bold, simple designs and becomes more cost-effective at higher volumes. At Print Room, we use water-based inks for all screen printing. These provide a soft, breathable finish with strong colour detail and align with more sustainable production practices.

Embroidery offers a clean, textured finish that’s durable and visually sharp. It’s ideal for small logos or subtle branding, especially on the chest or sleeve. Premium additions like appliqué or chenille patches can also be used to add depth and texture, especially on heavyweight hoodies.

Supacolour heat transfers are a digital method that produces vibrant, full-colour prints with excellent detail. This technique is perfect for artwork with gradients, fine lines, or photo-real elements. Supacolour uses a hybrid of water-based and digital inks, with consistent pricing based on print size, not colour count.

Design complexity also plays a part. A small chest print will cost less than printing front, back, and sleeves. The more colours, placements, or intricate elements involved, the more labour and materials required.

Order size

Larger hoodie orders tend to be more cost-effective. The setup involved in printing or embroidery is the same whether you produce 24 or 100 units. Spreading those fixed costs across a bigger run lowers the price per piece. Printing in higher volumes can offer better value, especially for retail collections, events, or team wear.

Choosing the right approach for your brand

The best method depends on your goals. Embroidery works well for uniforms or premium retail. Screen printing offers strong visual impact at scale. Heat transfers are ideal for short runs or detailed designs.

You don’t need to include every possible finish, but thoughtful choices matter. Extras like relabelling, swing tags, or custom packaging can enhance the final product but will increase cost.

Getting the most value from your hoodie order

• Work with a reliable print partner. Clear communication, timelines, and product guidance make a big difference.

• Provide clean artwork. Vector files and clear specifications help avoid delays and unnecessary revisions.

• Bundle your merch. Printing hoodies alongside T-shirts using the same artwork, colours, and print size can be more cost-effective. This only applies when artwork details are identical, but it’s a smart way to spread setup costs across a combined order.

Final thoughts

There’s no fixed cost for printing a hoodie. It depends on your garment, artwork, decoration method, and how many you need. Looking at the whole picture, rather than just the base price, helps you make better decisions for your brand.

Lower-cost options might suit a short-term project, but investing in quality blanks and thoughtful finishes often results in a hoodie people want to wear again and again. That means more visibility, better engagement, and longer-lasting impact.

Whether you're producing custom embroidered hoodies for your team or launching a new line of design hoodies for retail, the right mix of quality, print method, and quantity helps you create merch that looks good, feels right, and gets worn.

Want to know exactly what your hoodie will cost? Reach out to the team for a tailored quote.