
Four Square Coopers Beach Summer Merch: A Case Study
The quintessential Kiwi summer brings sunny days, sandy toes, and the unmistakable charm of Four Square. Iconic and trusted Kiwi grocery retailer Four Square has over 230 locally owned and operated stores across New Zealand. It has provided communities with groceries, fresh produce, and friendly service since 1924.
Four Square Coopers Beach is one of these stores, serving the local community and visitors with a wide range of products and a commitment to quality service.
This summer, Four Square Coopers Beach decided to turn up the heat on their merchandise game with fresh new designs by acclaimed Kiwi artist Greg Straight. The result? A vibrant collection of screen-printed t-shirts and custom made-to-order tea towels, perfect for Coopers Beach lovers and Four Square fans alike.

Collaborating with a local legend
Greg Straight is no stranger to bold, fun designs that capture the essence of New Zealand's unique culture and natural beauty. Straight's artwork is known for its playful use of colour and clean graphic style and is instantly recognisable. His designs for the Coopers Beach Four Square merch are no exception.
The t-shirts feature vibrant, coastal-inspired designs that blend Four Square's iconic branding with the relaxed vibe of Coopers Beach. Meanwhile, the tea towels take the artistry to another level with edge-to-edge digital printing, showcasing Greg's illustrations in vivid, high-resolution detail.

The merchandise: t-shirts and tea towels
T-Shirts: The t-shirts were AS Colour, 100% cotton and were printed using our water-based ink technology. The prints were soft and breathable—perfect for summer wear. The tees are available in kids' and adults' sizes and appeal to locals and holidaymakers looking for a wearable memento of Coopers Beach.

Tea Towels: The custom-made-to-order tea towels were the standout piece of this collaboration. Crafted from 100% cotton, they're both high-quality and highly functional. The edge-to-edge digital printing process allowed Greg's designs to shine in full colour, capturing his artwork's intricate details and vibrant hues. These tea towels aren't just for drying dishes—they're a statement piece for any kitchen.

The printing process
To bring Greg Straight's artwork to life, we combined expertise, top-of-the-line equipment, and a commitment to sustainability:
Screen printing for t-shirts:
- We used sustainable, water-based inks that match the Pantone colours of the artwork. These inks provide excellent vibrancy and durability while being eco-friendly. Water-based inks print like a dye on light garments, making the print breathable as opposed to other inks that sit on top of the garment and limit airflow.
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Each t-shirt was printed on quality AS Colour garments, ensuring a long-lasting product.
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The print was designed for both adults’ and kids' t-shirts. This is a great idea to ensure the print size is relative to the t-shirt.

Edge-to-edge digital printing for tea towels:
- This technique allows for full-colour, high-resolution designs that cover the entire fabric. These tea towels were fully custom-made with one of our trusted off-shore production partners who specialise in edge-to-edge printing, ensuring high quality and attention to detail.
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This approach is ideal for creating unique, all-over printed tea towels that stand out. With a minimum order of 250 units, these tea towels can be delivered via airfreight in just 40 working days, the perfect option for creating unique merch.
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Our custom-made tea towels are made from Global Organic Textile Standard (GOTS) Certified Organic Cotton and are accredited with the following standards: ISO 14001:2015, Sedex, OEKO-Tex Standard 100.

The Four Square Coopers Beach summer merch captures the essence of community, art, and Kiwi culture. By partnering with Greg Straight, Four Square Coopers Beach tapped into a uniquely New Zealand aesthetic, creating products that resonate with locals and visitors alike.
The t-shirts and tea towels are practical keepsakes, capturing the spirit of summer at Coopers Beach—fun, laid-back, and filled with the unmistakable charm of one of New Zealand’s most loved coastal spots. This fun summer project was the perfect way to kick off the season.
If you're inspired by the Four Square Coopers Beach summer merch and want to create something unique for your business, we're here to help. From screen printing to digital printing and everything in between, our team is ready to help you create fresh new merch. Let's chat and make it happen!
