The Best Merch for Coffee Shops & Restaurants
Great coffee, delicious food, and warm hospitality keep customers returning, but the right merch can turn them into loyal brand advocates. Whether you run a cosy café or a bustling restaurant, well-designed merchandise adds personality, strengthens your brand, and even brings in extra revenue.
Here’s our pick of the best merch for hospitality businesses, from functional workwear to custom-branded pieces your customers want to take home.
1. Branded tees
A custom t-shirt can be both a practical uniform and a statement piece. For hospitality teams, a well-fitted tee helps create a polished, cohesive look that reflects your brand’s style. Embroidered logos or subtle water-based ink screen prints add a professional touch without feeling overly branded.
T-shirts also make great merch, especially when designed with creativity in mind. Take inspiration from Margot restaurant’s tees, which feature a screen-printed watercolour painting of their restaurant — a unique way to celebrate a space. Whether it’s an artistic illustration, a bold graphic, or a subtle embroidered detail, a well-designed tee becomes a favourite in someone’s wardrobe.
2. Aprons
A quality apron isn’t just part of a uniform—it’s a statement. A well-made, well-fitted apron ties together the look of your team while keeping them comfortable during long shifts. Go for heavy-duty canvas or denim with custom embroidery or screen-printed branding. Adjustable straps, multiple pockets, and durable stitching make all the difference when your team is running orders and slinging coffees all day.
3. Tea towels
Tea towels aren't just for drying dishes; they're a great merch opportunity. A high-quality 100% organic cotton or linen tea towel is an easy upsell at the counter and a practical item customers will use daily.
4. Branded takeaway coffee cups
Custom-printed reusable cups instantly make your brand more recognisable, whether in a customer's hand at the office or sitting on a park bench. Pairing a great coffee with a well-designed cup is an easy win for brand visibility.
We offer a range of reusable branded cups, including top brands like Project Pargo, Hydroflask, and Ocean Bottle, perfect for businesses looking to align with sustainability and quality. Choose from double-walled insulated cups that keep drinks hotter for longer, ceramic cups for a premium feel, or classic takeaway styles with your logo laser engraved front and centre. Pairing great coffee with a well-designed, reusable cup is an easy win for brand recognition and a more eco-friendly future.
5. Enamel keyrings
The best merch is the kind people actually use. Custom enamel keyrings are small but mighty — perfect for café regulars and customers who want a keepsake from their favourite spot. Go for a vintage-inspired enamel design featuring your café’s name, a tiny illustration of your building, or a quirky icon that reflects your brand’s personality. Keep it simple with a bold logo, or add intricate detailing. Enamel keyrings are a stylish, low-cost merch option that customers will love (and actually hold onto).
6. Mugs
A good coffee mug is like a good playlist—once you find the right one, you keep coming back to it. Branded mugs are an easy way to turn a one-time customer into a repeat visitor. Go for sleek ceramic styles with subtle pad-printed logos for a clean, modern look, or opt for a retro-style camp mug for a classic, durable option.
7. Stanley/Stella shirts
Elevate your team's appearance with Stanley/Stella's latest collection of shirts. Designed for both style and comfort, these shirts are crafted from 100% GOTS-certified organic cotton, ensuring a premium feel that's perfect for the demands of the hospitality industry. The collection includes versatile options like the Stanley Worker shirt, Denim shirt and Styler Shirt, offering a classic look suitable for various settings. These shirts are ideal for embroidery or screen-printing, allowing you to showcase your brand's logo or design with finesse. By choosing Stanley/Stella, you're enhancing your team's uniform and committing to sustainable and ethical fashion choices.
8. Tote bags
Everyone loves a good tote, and a well-designed one turns your café regulars into walking billboards. Our Print Room tote range includes The Everyday Tote, The Weekend Tote, and The Bottle Tote—each designed for durability and style. The Bottle Tote, with its built-in bottle holder, is especially perfect for wine bars or cafés that sell bottles of olive oil or wine.
9. Custom-branded barista cloths
Barista cloths are a daily essential in any café, and adding custom branding makes them both practical and professional. Embroidered logos or woven branded pips provide a clean, subtle way to showcase your brand while keeping workstations spotless.
Made from durable, absorbent materials, these cloths handle spills, steam wands, and benchtops with ease. Ideal for in-house use or as part of your retail offering, they’re a small but effective way to keep your branding in customers' hands.
Make Merch That Works for Your Business
Great hospitality merch is more than just branding—it’s about creating something functional, stylish, and worth using. If you want to upgrade your team’s uniforms or give customers something to take home, Print Room can help bring your ideas to life with quality screen printing, embroidery, and customisation options. Let's chat!
